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MMC Lending
Live
Generated 242K impressions & reach 98.93K in 30 days
PPC
MMC Lending

MMC Lending is a multi-state mortgage banking company that provides home purchase, refinance, investment, and non-QM loan solutions to borrowers across the United States. We implemented targeted Meta advertising campaigns to reach potential homebuyers and investors, helping the brand generate qualified inquiries and improve overall marketing performance.

Campaign Setup Tasks
โœ“Analyzed website and loan services
โœ“Researched target audiences
โœ“Reviewed competitor ad creatives
โœ“Created campaign structure and audiences
โœ“Designed ad copies and creatives
โœ“Configured Meta Pixel and events
Campaign Optimization Tasks
โœ“Monitored campaign performance
โœ“Optimized audience targeting
โœ“Refined placements and delivery
โœ“Tested creatives and ad copy
โœ“Adjusted budgets and bidding
โœ“Analyzed lead quality and CPL
Josh Moody Loans
Live
53.9K impressions & 8.35K clicks
31% conversion rate 2588 conversions at
$4.7 cost per conversion
PPC
Josh Moody Loans

Josh Moody Loans is a Texas-based mortgage lending company with over 20 years of industry experience, helping homebuyers and homeowners secure the right financing solutions. Offering a wide range of loan programs including FHA, VA, USDA, Conventional, DSCR, and investment property loans. By aligning ad messaging with user intent and continuously optimizing campaign performance, we helped drive qualified loan inquiries and improve the overall return on their advertising investment.

Campaign Setup Tasks
โœ“Researched borrower intent and mortgage search trends.
โœ“Structured campaigns around key loan programs.
โœ“Built tightly themed ad groups around purchase, refinance, and investment loans.
โœ“Developed conversion-focused ads and extensions.
โœ“Configured lead tracking for accurate performance measurement.
โœ“Launched Search campaigns to increase qualified inquiries.
Campaign Optimization Tasks
โœ“Examined Google Ads performance
โœ“Optimized keyword targeting
โœ“Reviewed search terms
โœ“Added negative keywords
โœ“Updated ad messaging
โœ“Refined bidding strategy
A Life Plus
Live
247K impressions & 4.88K clicks
269 conversions at $30 cost per conversion
$1.7 CPC in 30 days
PPC
A Life Plus

ALifePlus is an Australian meal delivery company that provides fresh, chef-prepared meals designed to support healthy living. Their menu includes ketogenic, vegan, plant-based, high-protein, diabetic-friendly, and other specialized diet options, delivering nutritious, preservative-free meals to customers across Australia. To increase online orders, we developed Google Ads campaigns targeting users searching for healthy meal delivery and customized nutrition plans. By optimizing keywords, ad creatives, and bidding strategies, we helped ALifePlus improve its online visibility, attract health-conscious customers, and drive more qualified purchases through its website.

Campaign Setup Tasks
โœ“Reviewed the website and product catalog to identify key selling points.
โœ“Researched keywords for healthy meals and diet-specific searches.
โœ“Optimized the product feed in Google Merchant Center.
โœ“Created compelling ad copy, headlines, and campaign assets.
โœ“Set up GA4, GTM, and Google Ads conversion tracking.
โœ“Launched Search, Shopping, and Performance Max campaigns.
Campaign Optimization Tasks
โœ“Reviewed campaign performance
โœ“Optimized Shopping product feed
โœ“Refined Search and PMax campaigns
โœ“Updated product creatives
โœ“Analyzed search queries
โœ“Added negative keywords
MMC Lending
Live
27.1K impressions
1.88K clicks at $11 CPC
200 conversions in 30 days
PPC
MMC Lending

MMC Lending is a multi-state mortgage banking company that has been helping individuals and families achieve homeownership for over 20 years. They offer a wide range of financing solutions, including FHA, VA, Conventional, USDA, investment property, reverse mortgage, and first-time homebuyer loan programs, while providing personalized guidance throughout the lending process. To strengthen their digital lead generation, we developed targeted Google Search campaigns focused on homebuyers and borrowers actively seeking mortgage solutions. We helped MMC Lending generate more qualified loan inquiries and maximize the effectiveness of their advertising budget.

Campaign Setup Tasks
โœ“Planned campaigns around home purchase and refinance services.
โœ“Grouped keywords by loan type and search intent.
โœ“Segmented campaigns based on loan types and customer intent.
โœ“Created responsive ad copy and campaign assets.
โœ“Aligned assets with mortgage search queries.
โœ“Implemented GA4 and GTM conversion tracking.
Campaign Optimization Tasks
โœ“Monitored campaign performance
โœ“Optimized mortgage keywords
โœ“Reviewed search terms
โœ“Updated responsive ads
โœ“Adjusted bids and budgets
โœ“Added negative keywords
Total Quality Lending
Live
9.93K impressions
762 clicks at $8.6 CPC
71 conversions at $92 cost/conv.
PPC
Total Quality Lending

Total Quality Lending is a direct mortgage lender that helps real estate investors, business owners, and self-employed professionals secure flexible financing solutions. Serving borrowers across 46 U.S. states, they specialize in DSCR loans, non-QM mortgages, and investment property financing, with over 1,500 loans closed and $1 billion+ funded. To expand their online lead generation, we developed targeted Google Search campaigns focused on high-intent mortgage and investment financing keywords.

Campaign Setup Tasks
โœ“Identified high-intent mortgage and investment loan keywords.
โœ“Built targeted Search campaigns for qualified borrowers.
โœ“Crafted compelling ad copy with relevant campaign assets.
โœ“Configured GTM and Google Ads conversion tracking.
โœ“Optimized campaigns to maximize lead quality and ROI.
Campaign Optimization Tasks
โœ“Analyzed campaign metrics
โœ“Reviewed search term reports
โœ“Refined mortgage keywords
โœ“Added negative keywords
โœ“Optimized bids and budgets
โœ“Updated ad copy

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